Brand Constitution
Living source of truth for the Kustomcabs visual and verbal brand system.
01 — Brand Identity
Kustomcabs is built around craftsmanship, precision installation, and long-term quality.
02 — Brand Principles
- 01Precision over decoration
- 02Restraint over hype
- 03Craftsmanship over trend
- 04Trust through clarity
03 — Typography
Primary typeface: Urbanist
Headline
Built right the first time.
Body
Kustomcabs installs custom cabinetry with the kind of precision that holds up over time. Every project is measured twice and finished to standard — because homeowners deserve work that lasts.
Label
Installation Standard · Precision Grade · Certified Fit
04 — Color System
Brand
brandhsl(40, 30%, 60%)
Canvas
canvashsl(25, 8%, 6%)
Surface
surface-1hsl(25, 8%, 10%)
surface-2hsl(25, 7%, 14%)
surface-3hsl(25, 6%, 20%)
Text
text-primaryhsl(40, 25%, 92%)
text-secondaryhsl(40, 28%, 82%)
text-mutedhsl(25, 5%, 45%)
Border
border-subtlehsl(25, 6%, 12%)
border-defaulthsl(25, 6%, 16%)
border-stronghsl(25, 6%, 22%)
05 — Visual Language
- Show the work
- Show the materials
- Show the installation process
- Avoid stock lifestyle imagery
- Avoid promotional hype visuals
06 — Brand Guardrails
Avoid
- Discount positioning
- Sales urgency language
- Generic contractor marketing
Prefer
- Craftsmanship language
- Precision language
- Homeowner guidance