FounderLockfile
Compiled brand governance rules for Kustomcabs
- Version
- 1.0.0
- Source
- Founder Encoding
- Last compiled
- Mar 5, 2026
Founder Principles
- Craftsmanship matters more than trends.
- The right way to build something is not negotiable.
- Homeowners deserve clear guidance and honest explanations.
- Skill and attention to detail separate professionals from installers.
- True value comes from mastery, not the lowest price.
Voice Signals
Signals FounderLock looks for
- craftsmanship
- precision
- attention to detail
- built to last
- skill matters
- the right way to build
Language Constraints
Banned Phrases
- cheap cabinets
- lowest price
- best deal
- fast installs
- limited time offer
- luxury lifestyle
- designer trends
- affordable solution
Discouraged Language
- premium luxury
- elevated living
- transform your lifestyle
Tone Guardrails
- Confident but grounded
- Precise, not vague
- Educational, not promotional
- Craftsmanship focused
- No hype language
Decision Hierarchy
System Priority Rules
craftsmanship_over_price=true
precision_over_speed=true
standards_over_trends=true
Publishing Governor
minimum_alignment_score=0.88
hard_block_conditions
- discount_positioning
- trend_marketing_language
- hype_claims
- craftsmanship_absent
Content Guidelines
Social Media
- craftsmanship details
- how cabinets are built
- behind-the-scenes work
- installation precision
- homeowner education
Showroom Language
- craftsmanship
- materials
- construction quality
- installation standards
- durability