FounderLock Guide
Learn how FounderLock helps keep your brand aligned with the founder's standards.
What FounderLock Does
FounderLock captures the founder’s beliefs, standards, and voice, then uses those principles to evaluate and generate brand content. It gives everyone on the team a shared reference point for what’s on-brand and what isn’t.
- Keep messaging aligned across every channel
- Protect brand integrity as the team grows
- Generate founder-aligned drafts in seconds
- Track alignment over time with a clear score
How FounderLock Works
Founder Encoding
Capture the founder's beliefs, standards, and voice.
FounderLockfile
Review the compiled rules FounderLock uses to evaluate content.
Run Check
Test existing messaging — website copy, ads, captions, and more.
Generate
Create new content aligned with the founder's standards.
History
Review past checks, approvals, and generated drafts.
Screen Guide
Dashboard
A quick overview of how aligned your brand messaging is right now, plus a summary of recent activity.
When to use: Start here when you want a pulse check on the brand.
Run Check
Paste in any piece of content — a caption, a headline, an email — and FounderLock will tell you how well it matches the founder's standards.
When to use: Use this before publishing anything, or when you want a second opinion on existing copy.
Generate
Describe what you need and FounderLock will write a first draft that reflects the brand's voice and values.
When to use: Use this when you need fresh content and want it to feel on-brand from the start.
FounderLockfile
This is the set of principles and rules FounderLock uses to evaluate and generate content. Think of it as the brand's written standard.
When to use: Review this when you want to understand why something passed or failed a check.
Founder Encoding
This shows how the founder's thinking was translated into system intelligence — the beliefs, standards, and voice that power everything FounderLock does.
When to use: Reference this when you want to understand where the rules come from.
Brand Constitution
A full view of the brand's visual system — colours, fonts, assets, and design guidelines.
When to use: Use this when you need to check or share visual brand standards.
History
A record of every check, approval, and generated draft the system has produced.
When to use: Use this to audit past decisions or find previous drafts you need to revisit.
Common Use Cases
- Check website copy before publishing
- Rewrite an Instagram caption to match the brand
- Generate a new landing page draft
- Review why a piece of copy was blocked
- Re-scan the website after making live updates
Key Terms
Founder Encoding
The process of translating the founder's beliefs, voice, and standards into system intelligence that FounderLock can use.
FounderLockfile
The set of rules FounderLock uses to evaluate whether content aligns with the brand's standards.
Brand Integrity Score
A measure of how closely your brand's messaging aligns with the founder's standards at any given point in time.
Brand Integrity Scan
A scan of website or messaging content that checks how well it lines up with the FounderLockfile.